{"title":"New and Noteworthy | East Coast Surf Company","description":"The newest surf apparel from the \u003cstrong\u003eEC SURF CO \u003c\/strong\u003eshop of the\u003cstrong\u003e East Coast Surf Company\u003c\/strong\u003e","products":[{"product_id":"womens-short-sleeve-t-shirt","title":"The KITTY HAWK | Women's vintage surf T shirt | East Coast Surf Company","description":"\u003cp\u003eYour typical 100% cotton t-shirt (except for Heather Grey, Dark Heather Grey, Heather Green, and Heather Blue colors that contain polyester). Pre-shrunk to make sure your size is maintained throughout several washes, and a classic fit.\u003cbr\u003e \u003cbr\u003e • 100% combed ringspun cotton \u003cbr\u003e • Heather Grey is 90% combed ringspun cotton and 10% polyester\u003cbr\u003e • Dark Heather Grey, Heather Green, and Heather Blue are 35% combed ringspun cotton and 65% polyester\u003cbr\u003e • Fabric weight: 4.3 oz\/yd² (145.8 g\/m²)\u003cbr\u003e • 30 singles\u003cbr\u003e • Classic semi-contoured silhouette with side seam\u003cbr\u003e • Tear-away label\u003cbr\u003e • Shoulder-to-shoulder taping\u003cbr\u003e • Seamed collarette\u003cbr\u003e • Double-needle stitched sleeves and bottom hem\u003cbr\u003e • Blank product sourced from Honduras, Haiti, or Nicaragua\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003eEast Coast Surf Co is your home for Ocean Activism, Surf lifestyle including apparel, music, surf photography, and news \u0026amp; weather that impacts East Coast Surfers. \u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/p\u003e","brand":"EC Surf Co","offers":[{"title":"S","offer_id":45570544861430,"sku":"5237749_4902","price":40.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":45570544894198,"sku":"5237749_4903","price":40.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":45570544926966,"sku":"5237749_4904","price":40.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":45570544959734,"sku":"5237749_4905","price":40.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":45570544992502,"sku":"5237749_4906","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2909\/7974\/files\/womens-fashion-fit-t-shirt-black-front-65648c122097f.jpg?v=1701088280"},{"product_id":"crop-hoodie","title":"The Cocoa Beach | Women's Crop Surf Hoodie | East Coast Surf Company","description":"\u003cp\u003eLet fashion take over your wardrobe with this great statement piece. The trendy raw hem and matching drawstrings means that this hoodie is bound to become a true favorite.\u003cbr\u003e \u003cbr\u003e • 52% airlume combed and ring-spun cotton, 48% poly fleece\u003cbr\u003e • Fabric weight: 6.5 oz\/yd² (220.39 g\/m²)\u003cbr\u003e • Dyed-to-match drawstrings\u003cbr\u003e • Dropped shoulder cut\u003cbr\u003e • Cropped body with a raw hem\u003cbr\u003e • Blank product sourced from Mexico, Nicaragua or the United States\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003eEast Coast Surf Co is your home for Ocean Activism, Surf lifestyle including apparel, music, surf photography, and news \u0026amp; weather that impacts East Coast Surfers. \u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/p\u003e","brand":"EC Surf Co","offers":[{"title":"S","offer_id":45570586738934,"sku":"8573331_9633","price":60.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45570586771702,"sku":"8573331_9634","price":60.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45570586804470,"sku":"8573331_9635","price":60.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45570586837238,"sku":"8573331_9636","price":60.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45570586870006,"sku":"8573331_9637","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2909\/7974\/files\/womens-cropped-hoodie-black-front-655ad1ffc865a.jpg?v=1700450825"},{"product_id":"bubble-free-stickers","title":"Surf stickers | Bubble FREE | East Coast Surf Company","description":"\u003cp\u003e\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003eEast Coast Surf Co is your home for Ocean Activism, Surf lifestyle including apparel, music, surf photography, and news \u0026amp; weather that impacts East Coast Surfers. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese stickers are printed on durable, high opacity adhesive vinyl which makes them perfect for regular use, as well as for covering other stickers or paint. The high-quality vinyl ensures there are no bubbles when applying the stickers.\u003cbr\u003e \u003cbr\u003e • High opacity film that’s impossible to see through\u003cbr\u003e • Fast and easy bubble-free application\u003cbr\u003e • Durable vinyl\u003cbr\u003e • 95µ density\u003cbr\u003e \u003cbr\u003e Don't forget to clean the surface before applying the sticker.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"imperial\"\u003e\n\u003ctable cellpadding=\"5\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eHEIGHT (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eWIDTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e3″×3″\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003ctd\u003e3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e4″×4″\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003ctd\u003e4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e5.5″×5.5″\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5 ½\u003c\/td\u003e\n\u003ctd\u003e5 ½\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e15″×3.75″\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e3 ¾\u003c\/td\u003e\n\u003ctd\u003e15\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"EC Surf Co","offers":[{"title":"3″×3″","offer_id":45570596143350,"sku":"3609273_10163","price":4.25,"currency_code":"USD","in_stock":true},{"title":"4″×4″","offer_id":45570596176118,"sku":"3609273_10164","price":4.5,"currency_code":"USD","in_stock":true},{"title":"5.5″×5.5″","offer_id":45570596208886,"sku":"3609273_10165","price":4.75,"currency_code":"USD","in_stock":true},{"title":"15″×3.75″","offer_id":45570596241654,"sku":"3609273_16362","price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2909\/7974\/files\/kiss-cut-stickers-white-5.5x5.5-default-6563ff92d6a40.jpg?v=1702736621"},{"product_id":"distressed-dad-hat","title":"Embroidered Distressed Surf baseball Hat | East Coast Surf Company","description":"\u003cp\u003eExpand your headwear collection with this Embroidered Distressed Surf Hat. With a slightly distressed brim and crown fabric, it’ll add just the right amount of edge to your look. For a quick and easy outfit pair it with slacks, your favorite jeans, and a sports tee.\u003cbr\u003e \u003cbr\u003e • 100% pre-shrunk cotton twill\u003cbr\u003e • Soft crown\u003cbr\u003e • 6 sewn eyelets\u003cbr\u003e • 6 stitched rows on the brim\u003cbr\u003e • 6-panel unstructured cap with a low profile\u003cbr\u003e • Seamed front panel without buckram\u003cbr\u003e • Adjustable hook and loop closure\u003cbr\u003e • Blank product sourced from China\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003eEast Coast Surf Co is your home for Ocean Activism, Surf lifestyle including apparel, music, surf photography, and news \u0026amp; weather that impacts East Coast Surfers. \u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/p\u003e","brand":"EC Surf Co","offers":[{"title":"Default Title","offer_id":45622698803446,"sku":"6042214_10993","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2909\/7974\/files\/distressed-dad-hat-khaki-front-654f1894230ab.jpg?v=1699682462"},{"product_id":"toddler-short-sleeve-tee","title":"The Matagorda | Kids Short Sleeve classic surf T-shirt| East Coast Surf Company","description":"\u003cp\u003eLet your toddler do their thing while feeling super comfy and looking extra stylish in this short-sleeve jersey t-shirt from 100% cotton with a unique print. The tee is soft, durable, and bound to become the staple of your toddler's wardrobe. \u003cbr\u003e \u003cbr\u003e • 100% combed and ring-spun cotton\u003cbr\u003e • Fabric weight: 4.2 oz\/yd² (142 g\/m²)\u003cbr\u003e • Relaxed fit for extra comfort\u003cbr\u003e • Side-seamed construction\u003cbr\u003e • Pre-shrunk fabric\u003cbr\u003e • Blank product sourced from the US or Honduras\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003eEast Coast Surf Co is your home for Ocean Activism, Surf lifestyle including apparel, music, surf photography, and news \u0026amp; weather that impacts East Coast Surfers. \u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/p\u003e","brand":"EC Surf Co","offers":[{"title":"2T","offer_id":45622733930742,"sku":"7928948_9422","price":25.0,"currency_code":"USD","in_stock":true},{"title":"3T","offer_id":45622733963510,"sku":"7928948_9423","price":25.0,"currency_code":"USD","in_stock":true},{"title":"4T","offer_id":45622733996278,"sku":"7928948_9424","price":25.0,"currency_code":"USD","in_stock":true},{"title":"5T","offer_id":45622734029046,"sku":"7928948_9425","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2909\/7974\/files\/toddler-staple-tee-black-front-65c7a0399c81e.jpg?v=1707581506"},{"product_id":"stainless-steel-water-bottle","title":"Stainless steel water bottle | East Coast Surf Company","description":"\u003cp\u003eThis 17-ounce, double-walled stainless steel water bottle is perfect for your daily outings. It will keep your drink of choice hot or cold for hours. It also features an odor- and leak-proof cap. Throw it in your car's cup holder on your way to work, take it with you on hikes, or toss it in your bag for any time you get thirsty.\u003cbr\u003e \u003cbr\u003e • High-grade stainless steel\u003cbr\u003e • 17 oz (500 ml)\u003cbr\u003e • Dimensions: 10.5″ × 2.85″ (27 × 7 cm)\u003cbr\u003e • Vacuum flask\u003cbr\u003e • Double-wall construction\u003cbr\u003e • Bowling pin shape\u003cbr\u003e • Glossy finish\u003cbr\u003e • Odorless and leak-proof cap\u003cbr\u003e • Insulated for hot and cold liquids (keeps the liquid hot or cold for 6 h)\u003cbr\u003e • Patented ORCA coating for vibrant colors\u003cbr\u003e • Hand-wash only\u003cbr\u003e • Blank product sourced from China\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003eEast Coast Surf Co is your home for Ocean Activism, Surf lifestyle including apparel, music, surf photography, and news \u0026amp; weather that impacts East Coast Surfers. \u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Disclaimer: Keeping water in the bottle for over 24 hours is unhygienic and can result in an unpleasant smell.\u003c\/p\u003e","brand":"EC Surf Co","offers":[{"title":"Default Title","offer_id":45622751035638,"sku":"8451350_16030","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2909\/7974\/files\/stainless-steel-water-bottle-black-17-oz-front-65c77416f1003.jpg?v=1707577147"},{"product_id":"embroidered-beanie","title":"Embroidered Surf Beanie | East Coast Surf Company","description":"\u003cp\u003eThe perfect beanie has arrived! This embroidered beauty has a snug fit that ensures you're going to feel cozy and warm whatever you're doing.\u003cbr\u003e \u003cbr\u003e • 60% cotton, 40% acrylic\u003cbr\u003e • Breathable cotton blend\u003cbr\u003e • Form-fitting shape\u003cbr\u003e • One size fits most\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003eEast Coast Surf Co is your home for Ocean Activism, Surf lifestyle including apparel, music, surf photography, and news \u0026amp; weather that impacts East Coast Surfers. \u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003c\/p\u003e","brand":"EC Surf Co","offers":[{"title":"Default Title","offer_id":45622759882998,"sku":"5988742_4522","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/2909\/7974\/files\/knit-beanie-black-front-65c774780f429.jpg?v=1707576968"},{"product_id":"unisex-pigment-dyed-hoodie","title":"The Montauk | embroidered comfy vintage surf hoodie | East Coast Surf Company","description":"\u003cp class=\"MsoNormal\"\u003ePerfect for surfers and beach lovers alike, this surf hoodie combines comfort, functionality, and a vintage aesthetic that sets it apart. Designed to provide the ultimate in cozy wear, it’s ideal for early morning surf sessions or laid-back evenings by the shore.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis isn't just a sweatshirt; it's a journey back to the golden era of surfing, a tribute to the sun-soaked days and endless swells of summers past.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eExpand your hoodie collection with this comfy, vintage-looking Unisex pigment-dyed \u003cb\u003esurf hoodie from East Coast Surf Company.\u003c\/b\u003e It has a washed-out look that’s been achieved by pigment-dyeing the garment. The coloring process ensures a unique shade for the hoodie, making each item a one-of-a-kind. Style the hoodie with biker shorts, joggers, or leggings for the ultimate streetwear look.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Customer Reviews:**\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\"Absolutely love this hoodie! It's incredibly soft and comfortable, perfect for those chilly mornings at the beach.\" - Jamie S.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\"This has become my go-to hoodie. The quality is fantastic, and I love the embroidered logo. Highly recommend!\" - Alex M.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Why You'll Love It:**\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Year-Round Essential:** Whether you're heading to the beach, hanging out with friends, or exploring new coastal spots, this hoodie is your go-to piece for all seasons.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Unisex Design:** Designed to fit both men and women who appreciate quality surf gear, ensuring everyone can enjoy its comfort and style.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Easy Care:** Machine washable and designed to retain its shape and color, making it as practical as it is stylish.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Features:**\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Premium Quality:** Made from a high-quality blend of 80% cotton and 20% polyester with a 100% cotton face, ensuring softness and durability.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Pigment-Dyed Vintage Look:** Achieved through a specialized dyeing process, giving the hoodie a unique, washed-out appearance. Each piece is distinct, with natural color variations.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Signature Embroidered Logo:** Our iconic East Coast Surf Company logo is carefully embroidered, adding a touch of coastal style.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Ultimate Comfort:** Regular fit with a cozy interior, perfect for layering over your favorite surf tee or wearing on its own.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Functional Design:** Features a jersey-lined hood with sewn eyelets, color-matching drawstrings, a twill neck tape, and a spacious pouch pocket for your essentials.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e- **Durability:** Split stitch double needle sewing on all seams and 1 x 1 rib at cuffs and waistband for added durability.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Care Instructions:**\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDue to the nature of pigment dye, loose pigments may remain on the surface of the garment. We recommend washing the hoodie with similar color clothing as some of the pigment dyes can stain lighter fabrics. Washing garments in cold water will reduce the possibility of staining.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Disclaimer:**\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe finish of this garment can vary, so expect unique and natural variations in the color. For this reason, the Unisex Pigment-Dyed Hoodie and Unisex Pigment-Dyed Sweatpants colors won’t perfectly match.\u003c\/p\u003e\n\u003cp\u003eThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!\u003cstrong class=\"x-el x-el-span c1-1f c1-1g c1-b c1-74 c1-1u c1-43 c1-75\" data-mce-fragment=\"1\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"EC Surf Co","offers":[{"title":"Pigment Black \/ S","offer_id":45622892265718,"sku":"4342923_13663","price":85.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Black \/ M","offer_id":45622892298486,"sku":"4342923_13664","price":85.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Black \/ L","offer_id":45622892331254,"sku":"4342923_13665","price":85.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Black \/ XL","offer_id":45622892364022,"sku":"4342923_13666","price":85.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Black \/ 2XL","offer_id":45622892396790,"sku":"4342923_13667","price":85.0,"currency_code":"USD","in_stock":true},{"title":"Pigment Black \/ 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It's incredibly soft and comfortable, perfect for those chilly mornings at the beach.\" - Jamie S.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\"This has become my go-to hoodie. The quality is fantastic, and I love the embroidered logo. 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We recommend washing the hoodie with similar color clothing as some of the pigment dyes can stain lighter fabrics. Washing garments in cold water will reduce the possibility of staining.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Disclaimer:**\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe finish of this garment can vary, so expect unique and natural variations in the color. For this reason, the Unisex Pigment-Dyed Hoodie and Unisex Pigment-Dyed Sweatpants colors won’t perfectly match.\u003c\/p\u003e\n\u003cp\u003eThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. 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